We’re quickly approaching the end of the year, but the festive rush is yet to begin. That makes this the perfect time to sit down and think about how the years gone, plan your festive strategies and look to the new year.
Before planning how you are going to improve and grow your business in the new year, it’s important that you thoroughly assess how things have gone for you in 2017. There’ll be some things that you’ve done really well and seen excellent results from, and you can now leave to carry on working on their own. There’ll be other things that have gone well, but you feel could do even better with a little more attention. There’ll be some areas that didn’t go particularly well, but you know with a bit of planning and some reorganising you can take forward and make successful in 2017. And, there will be some things that failed completely, and simply aren’t worth carrying on with.
Outside of this, you’ll have new ideas of things you want to try in 2018. This is great. It’s important to consider new market trends, technologies and take a good look at what the competition is doing and never to rest. To move with the times and keep pushing your company forward it’s crucial that you are always on the lookout for new ways to grow and that you never stop striving for success.
Here’s a look at some areas you should focus to grow and improve your business in the coming year.
Marketing strategies change all of the time. If your company has been around for a while, you’ve probably already been through a huge marketing overhaul to implement digital techniques. Well, you need to keep changing to keep up. Digital marketing strategies such as social media and content marketing are still massive. But, video is becoming a much larger part of the internet, especially on mobile screens. With the average user now thought to watch 36 minutes of mobile video every day. So, you need to start filming and making sure you are fully mobile optimized.
Cyber-attacks and terrorism are one of the biggest threats to businesses today, with even the largest companies finding themselves victim to attack. Reduce risk with identification technology, to ensure all of your online customers are real, add an SSL certificate to your site and monitor for any unusual activity.
While keeping your business safe online is important, it’s still crucial that you don’t neglect real-life security. Keep everything locked up safely and install up to date, smart, security systems.
SEO is still as important as ever. But, unfortunately, it’s something many people, from tiny micro influencers to massive enterprises, neglect when they first set up. So, while your newer web posts and pages might be fully SEO optimized, some of the older ones might not.
Remember that these old posts are still out there online. Make 2018 the year that you make the most of them. Go back to your old content, make sure it reads well and looks great. Then, gives its SEO a revamp.
Make 2018 the year that you make your business more productive. Stop wasting your time and become more efficient. Look at how you spend your time over the course of a week and then find ways to streamline your systems.
Start saving everything online to the cloud, stop wasting time with printing. Send emails where possible and try to cut chat time by reducing all meetings to 30 minutes long.
2018 could also be the year that your company starts doing its bit to save the planet. Global warming and climate change are one of the most significant issues facing the modern world. If something isn’t done, we’ll all be feeling its effects much sooner than we would hope.
There are many ways to make your business more sustainable. A few of these are:
- Installing solar panels
- Switching off to save power
- Saving water by turning taps off fully and installing toilet dams
- Stop printing and print double-sided when you do need to
- Use LED lights
- Encourage walking, cycling and carpooling to work
- Use green suppliers
Improving your business is tough. There is a lot to do and even more to plan. You can’t do it all on your own. In 2018, aim to be a better delegator. Brief your team on what needs to be done, set targets and goals with them and assign them specific responsibilities.
2018 could be the year that your business really takes off. Set yourself goals and targets now.
But, make sure that you put plans in place to help you to achieve them instead of going in with nothing but blind hope.